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Language : portuguese Collection : Revista Brasileira De Marketing (Remark - Universidade Nove De Julho - Uninove, Sao Paulo)

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Academic Journal

Marketing de Relacionamento: Agregando Valor ao Negócio com Big Data ; Relationship Marketing: Adding Value to Business with Big Data

Authors : Ana Cláudia Borges Coutrim dos Reis; Marcos Terra Iacovelo; Lucilene Bueno Borges de Almeida

Subjects: Marketing de Relacionamento; CRM; Tecnologia

Source: Brazilian Journal of Marketing; Vol. 15, No 4 (2016): Edição Especial - Encontro de Marketing (EMA) ; 512-523 ; Revista Brasileira de Marketing; Vol. 15, No 4 (2016): Edição Especial - Encontro de

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